Zen and the Art of Search Engine Optimization

SEO Logic is the exclusive search engine optimization partner of the American Marketing Association. On October 12, 2004, we presented �Zen and the Art of Search Engine Optimization� as a part of the continuing AMA Online Marketing Seminar Series.

Click here to view the presentation archive

Click here to download the presentation slides
(Download the file, "zen.zip," uncompress it, and double click on the "zen.pps" file to play the slide show.)

True masters of the search engine arts understand that optimization is attained through meditation, self-contemplation, intuition and insight. Meaningful search engine optimization can only be achieved through an enlightened understanding of the interconnection of your site and the Internet at large.

In this presentation, you will learn:

• How meditation on your true priorities will clear your mind of damaging misconceptions and will help you focus your efforts on meaningful actions.
  
  
• Why self-contemplation is necessary to understand the strengths of your proposition and finding the places where you need to grow.
  
  
• How following your intuition as a "good Internet citizen" leads to making the right decisions for long-term results.
  
  
• Why insight into your strengths and weaknesses, and the strengths of the competition, enables meaningful success.
  
  

In addition, this presentations shows:

• Seven actionable how-to tips to help your site today.
  
  
• What to do to build link popularity.
  
  
• How to listen to the questions your customers are asking.
  
  

This presentation is a must for any marketing professional interested in understanding the proper path to search engine optimization. Google believes that "you can make money without doing evil" � make sure your search engine optimization strategy reflects these core values.

Best Practices in Internet Marketing
Visit the American Marketing Association website for a complete Guide to Search Engine Optimization.