Search Sites: Pay-Per-Click Search Engines

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Pay-Per-Click (PPC) Search Engines

See also: Major Search Engines; A-Z Internet Search Engines; Meta Search Engines; Pay-Per-Click Search Engines

	Google AdWords - Google listings appear on Google, America Online, CompuServe, Netscape, Ask Jeeves, AT&T Worldnet, EarthLink and Excite, among others. Google offers a suite of tools for setting up and monitoring your account, including keyword suggestion, automatic bid adjustment, and ROI tracking. Set-up Fee: $5.00. Minimum Bid: $0.05. Minimum Monthly Spend: none. Google Adwords: Program Comparison.
	Overture - Overture lets you control your cost per lead and allows you to reach 80% of active Internet users. The top bidders for Overture listings appear on AltaVista, Lycos, MSN, and Yahoo!. Overture also has several international divisions which feature pay-per-click advertising throughout the world. Set-up Fee: None for Self-Serve Customers, $199.00 for Fast Track Customers. Minimum Bid: $0.10. Minimum Monthly Spend: $20.00. Overture Analysis.
	LookSmart - Results appear on Looksmart, RoadRunner, InfoSpace, Search.com, and Mamma. The rank of Sponsored Listings is determined by multiplying each listings' Max CPC and click-through-rate, and comparing that value to other listings that have purchased the same keyword. The more clicks you get, the lower your per-click cost falls. The minimum bid varies by keyword phrase. Set-up Fee: $15.00. Minimum Bid: variable. Minimum Monthly Spend: $15.00. LookSmart Analysis.
	FindWhat.com - Results appear on Search.com, Excite, Webcrawler, NBCi, MetaCrawler, DogPile, and Go2Net. Set-up Fee: none, but $25.00 deposit required. Minimum Bid: $0.05. Minimum Monthly Spend: none.
	Kanoodle.com - Kanoodle gets over 1 billion monthly searches through its relationships with other search engines and webmaster affiliates. Kanoodle search results appear on DogPile, MetaCrawler, WebCrawler, Search.com, and Galaxy. Set-up Fee: none. Minimum Bid: $0.05. Minimum Monthly Spend: none.
	Sprinks.com - Formerly owned by About.com, Sprinks was purchased by Google on October 24th, 2003. All Sprinks advertising accounts were shut down on December 5th, 2003. Advertisers are being encouraged to sign up for Google AdWords accounts.